Garçon Wines` Sustainable and Cost-effective Wine Bottles

Case Code: PROM016
Case Length: 07 pages
Period: 2022-23
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization: Garçon Wines
Industry: Food & Beverage
Countries: United Kingdom
Themes: Operations Management,Corporate Strategy,

Abstract Case Intro 1 Case Intro 2 Excerpts

Challenges with Traditional Glass Wine Bottles

Glass wine bottles had long been the traditional packaging choice for wine. Though known for their elegance, these glass bottles turned out to be an environmental menace. According to many audits of the carbon footprint of wine production, glass bottles were responsible for a significant share of the wine industry’s greenhouse gas emissions. Glass bottles were fragile and could break easily during transportation or handling...

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